Learn at your own pace

*Industry Project

Start Your Digital Marketing Career:
Programmatic Ads - Zero to Hero

Mastering Programmatic Advertising with a deep dive into tactical media planning and campaign setup on Demand-Side Platforms.

⏰ 3-day free trial — cancel anytime during the trial

Get Work-Level Experience in 8 Sessions

The project replicates how a Digital Marketer works in real work, equipping you with professional-level tech skills, domain knowledge, and experiences.

  • Programmatic Ads: Programmatic Landscape, Performance Analysis, Reporting, & Optimization; Ad Operations, Cookieless & Privacy

  • Platform Skills: DV360, Amazon, The Trade Desk

  • Campaign Strategies: Tactical Planning & Strategy

  • Jobs you’ll be eligible for: Programmatic Trader, Programmatic Analyst, Programmatic Coordinators, Ad Ops Specialist

    • Programmatic advertising core principles

    • Programmatic ads ecosystem

    • The structure of media teams

    • Media buying and selling process

    • Programmatic process - steps and tools

    • DSP, SSP, & DMP

    • Campaign management lifecycle

    • Digital ads trafficking & tagging

    • Strategic campaign planning

    • Programmatic campaign proposal

    • Programmatic buying types and metrics,

    • Evaluate publishers and tailor your approach to meet specific advertising goals.

    • Deman-Side Platform (DSP) introuction

    • Performance key metrics that inform campaign planning and success.

    • DSP platforms walkthrough

    • Step-by-step campaign setup

    • How to construct a successful campaign in DSPs

    • Campaign performance analysis

    • Campaign reporting: how to drive data observations, insights, and actionable recommendations

    • Tell a technical story to a non-tech audience

    • Programmatic campaign optimization strategies

    • Pacing & Impression Loss Analysis

    • Craft future campaign strategies based on results

    • Programmatic ads must know: The cookieless future

    • Data Privacy

    • Consolidate your learning into a final project, showcasing a comprehensive campaign plan for a hypothetical brand, emphasizing strategic thinking and data-driven decision-making.

Work-Level Campaign Experience

  • Gain campaign experiences used by top digital marketers in real agency settings—skills that translate directly to work and set you apart in front of hiring managers.

Get Hired with Industry-Demand Skills

  • Programmatic advertising skills are in high demand, yet few professionals have the expertise. Build industry-level knowledge and gain a competitive edge in the job market.

Crack Any Programmatic Ads Interview

  • Interview steps covered in detail

  • Showcase your real achievements to impress interviewers

  • Be able to showcase: campaign-planning deck, campaign execution documents, performance reporting, platform experience…

Learn from the Best

Collaborate with Lindsay to solve business challenges using cutting-edge DSP technologies and domain knowledge in programmatic advertising.

Lindsay Liu (LinkedIn)

Programmatic Director @ GroupM

Start Your 3-day Free Trial Now!

Learn at Your Own Pace

USD 299

Unlock Full Access to the Entire Project


✓ 3-day free trial, cancel at any time

✓ Full recordings, unlimited access

✓ Access to the private community with 2,000+ professionals

FAQ

  • Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

  • You'll have access to decks, recordings, and other course materials, along with the necessary software and platforms. The project is self-paced, and we recommend dedicating 20-40 hours per week to complete it. Once finished, submit your final project for review.

  • The industry project helps you build hands-on experience, enhance your profile, and develop job-relevant skills by working on real-world tasks. It’s self-paced, with all necessary materials and platform access provided.

    The mentorship program is 1:1 coaching with an industry expert, focusing on interview preparation, resume refinement, and job search strategy to help you land an offer. Strong project experience is key before starting mentorship.

  • Yes! You can start 1:1 mentorship while working on the industry project to accelerate your job search. In this case, a deposit will be required.