8-Week live sessions

*Industry Project

Start Your Digital Marketing Career:
Programmatic Ads - Zero to Hero

Mastering Programmatic Advertising with a deep dive into tactical media planning and campaign setup on Demand-Side Platforms.

⏰ Start on December 2nd + 2 week free trial

💰 Pay after get hired option available

Top Performers Get Job Referrals From:

Get Work-Level Experience in 8 Weeks

The project replicates how a Digital Marketer works in real work, equipping you with professional-level tech skills, domain knowledge, and experiences.

  • Programmatic Ads: Programmatic Landscape, Performance Analysis, Reporting, & Optimization; Ad Operations, Cookieless & Privacy

  • Platform Skills: DV360, Amazon, The Trade Desk

  • Campaign Strategies: Tactical Planning & Strategy

  • Jobs you’ll be eligible for: Programmatic Trader, Programmatic Analyst, Programmatic Coordinators, Ad Ops Specialist

    • Programmatic advertising core principles

    • Programmatic ads ecosystem

    • The structure of media teams

    • Media buying and selling process

  • Programmatic process - steps and tools

    DSP, SSP, & DMP

    Campaign management lifecycle

    Digital ads trafficking & tagging

    • Strategic campaign planning

    • Programmatic campaign proposal

    • Programmatic buying types and metrics,

    • Evaluate publishers and tailor your approach to meet specific advertising goals.

    • Deman-Side Platform (DSP) introuction

    • Performance key metrics that inform campaign planning and success.

    • DSP platforms walkthrough

    • Step-by-step campaign setup

    • How to construct a successful campaign in DSPs

    • Campaign performance analysis

    • Campaign reporting: how to drive data observations, insights, and actionable recommendations

    • Tell a technical story to a non-tech audience

  • Programmatic campaign optimization strategies

    Pacing & Impression Loss Analysis

    Craft future campaign strategies based on results

    • Programmatic ads must know: The cookieless future

    • Data Privacy

    • Consolidate your learning into a final project, showcasing a comprehensive campaign plan for a hypothetical brand, emphasizing strategic thinking and data-driven decision-making.

Work-Level Campaign Experience

  • Gain campaign experiences used by top digital marketers in real agency settings—skills that translate directly to work and set you apart in front of hiring managers.

Get Hired with Industry-Demand Skills

Programmatic advertising skills are in high demand, yet few professionals have the expertise. Build industry-level knowledge and gain a competitive edge in the job market.

Crack Any Programmatic Ads Interview

  • Interview steps covered in detail

  • Showcase your real achievements to impress interviewers

  • Be able to showcase: campaign-planning deck, campaign execution documents, performance reporting, platform experience…

Limited Time: 2-Week Free Trial from Dec 2nd

Learn from the Best

Collaborate with Lindsay to solve business challenges using cutting-edge DSP technologies and domain knowledge in programmatic advertising.

After successfully completing the Project, you will receive testimonials from Brave and your instructor.

See the example of how we will support your career growth

Lindsay Liu (LinkedIn)

Programmatic Director @ GroupM

The more you achieve, the more we invest:

Exclusive Employer Resources for Top Performers

  • Each project is designed to be challenging - not everyone can finish it. If you finish the weekly exercise and deliver the final solutions on time, you can add a Fellowship experience to your resume and Linkedin, e.g Data Science Fellow, BraveCareer

    Since all our projects are live, both Brave and the project lead (the mentor) know you well, we would be happy to support any reference check request later.

  • Get internal job referrals from selected companies in your target industry. Redeem anytime when you need.

    *Please be aware this IS NOT JOB PLACEMENT

  • You’ll join our top talent pool. Brave will promote your profile directly to top companies, ensuring you get the attention it deserves.

  • Any commission we receive from your placement will go toward offsetting your income-share fees. For example, if you have a 5% income-share agreement and we receive a 5% commission from the employer, your remaining cost would be $0.

You’ve already excelled. Now, let us make your job hunting smoother. (How to be a Top Performer)

Limited Time: 2-Week Free Trial from Dec 2

Enroll for Free, Choose Payment Plan After

Pay via Income Share

5% of 1st-Year Salary

$0 before you land a job

✓ Full live sessions with the project lead

✓ Full recordings, unlimited access

✓ Access to Discussion Groups for Q&A

✓ Access to Case Study interview questions

✓ Access to behavioural interview questions

✓ Access to the private community with 700+ professionals

✓ Networking support

✓ Pay Only After You Find a Job

✓ Twelve monthly installments

How it works

Pay Upfront

$798.00 USD

2-week free trial from Dec 2

✓ Full live sessions with the project lead

✓ Full recordings, unlimited access

✓ Access to Discussion Groups for Q&A

✓ Access to Case Study interview questions

✓ Access to behavioural interview questions

✓ Access to the private community with 700+ professionals

✓ Two monthly installments

FAQ

  • Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

    In addition, for top performers, we also sponsor a freelancer Work Experience added to your resume. We all understand how important it is to land a job.

  • In order to become one of the top performers, you will need to complete the program with high quality. Also, the mentors will put forward challenges. You will need to complete the challenge, record a video of how you tackle them, and submit for review. Our professional committee will determine the top performer list.

  • An industry-level experience designed to equip you with skills that are directly transferable to the workspace

    Top performers will get 3 guaranteed job referrals from top financial companies and banks.

    Top performers will be able to add Freelancer Work Experience to their resume, Brave Career sponsors all types of reference check

    Join our talent program, where we will proactively promote your profile to hiring managers and employers.

  • Attend weekly online sessions with the mentors to learn everything you need to complete the program (most likely during weekday evenings)

    Dedicate 5-10 hours per week to complete the challenges.

    Discuss with peers and the mentors within the project discussion group

    Submit your final work for review

  • The goal of the project module is to up-skill and enhance profiles. It’s the prerequisite for landing a good offer. The career module aims to prepare for interviews and landing offers, which can not happen without solid project experiences.

  • Yes, our career mentees enjoy a 20% off for most of the projects we offer.

  • Yes, you will get a discounted price on the program and can skip the assessment step.

  • The total cost of the programs will depend on the scope and length, anywhere between USD 400-1200.

    We understand it is a significant investment. But out of the investment, 93% of project alumni have already landed a job in a related field, with an average salary above $75k.

    To support your career growth, we provide 15% off for anyone without a full-time job.

    If you are selected as one of the top performers, we are also more than happy to refund you $1-300 as a reward.