Master Google Ads with Real Campaign Experience
Industry Project
8-Week live sessions*
Learn how to Build and Manage a Real Google Search Campaign. Master the Essential Skills in Campaign Strategy, Execution, Optimization, and Reporting.
⏰ Start on October 31st + 2 week free trial
💰 Pay after get hired option available
Top Performers Get Job Referrals From:
We collaborate with hiring managers and employers to design the project. Ensuring the skills & experience you gain here will be 100% transferable to real work.
What You’ll Learn & Work on
Hard skills: Google Search Ads, keyword research & planning, ad copy creation, performance report, strategic campaign planning
Soft skills: presentation, strategic thinking, communication, strategic planning, teamwork
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An introduction of Paid Media landscape and What Google Search Ad is. Deep dive in to the most basic but at the same time the most important knowledge: marketing funnels, terminologies and key metrics.
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Understand the Google Ads account hierarchy. How to structure your search campaigns to align the business goals. Campaign level settings - the fundamental of good performance
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Bidding strategies are your rally to achieve business goals. Learn about the 6 different options available, and the best practice to use them. The pros and cons of Dynamic Search Ads (DSA) and how to use it.
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The basics of Keywords, search terms: definition, match types, keyword research & planning
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Responsive Search Ads: the best practice of writing the most relevant and powerful ads. Ad extensions
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Introduce the media planning process How to address the business goals within a plan Blocking chart.
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Learn how to analyze campaign performance based on objectives and key metrics. Writing a comprehensive report to highlight data observations, insights, and recommendations
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Showcase your hard work to the paid search professionals, get recognized and build connections.
Limited Time: 2-Week Free Trial from Oct 31
Meet the Team that Transforms Your Career
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Lead Mentor: Chengcheng Ma
Director of Digital, Dentsu
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Lead Mentor: Changfeng Zhang
Marketing Lead at Brave Career,
Ex-Horizon Media & Dentsu, Associate Director of Digital
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Community: 1000+ Peers & Employers
You’ve got the whole community on your back - job seekers just like you, and hiring managers who are willing to give a hand.
The more you achieve, the more we invest:
Exclusive Employer Resources for Top Performers
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Each project is designed to be challenging - not everyone can finish it. If you finish the weekly exercise and deliver the final solutions on time, you can add a Fellowship experience to your resume and Linkedin, e.g Data Science Fellow, BraveCareer
Since all our projects are live, both Brave and the project lead (the mentor) know you well, we would be happy to support any reference check request later.
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Get internal job referrals from selected companies in your target industry. Redeem anytime when you need.
*Please be aware this IS NOT JOB PLACEMENT
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You’ll join our top talent pool. Brave will promote your profile directly to top companies, ensuring you get the attention it deserves.
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Any commission we receive from your placement will go toward offsetting your income-share fees. For example, if you have a 5% income-share agreement and we receive a 5% commission from the employer, your remaining cost would be $0.
You’ve already excelled. Now, let us make your job hunting smoother. (How to be a Top Performer)
Limited Time: 2-Week Free Trial from Oct 31
Enrol Today for Free, Select Payment Plan Later
Pay via Income Share
5% of 1st-Year Salary
$0 before you land a job
✓ Full live sessions with the project lead
✓ Full recordings, unlimited access
✓ Access to Discussion Groups for Q&A
✓ Access to Case Study interview questions
✓ Access to behavioural interview questions
✓ Access to the private community with 1,000+ professionals
✓ Networking support
✓ Pay Only After You Find a Job
✓ 12 monthly instalments
Pay Upfront - Project Package
USD 798
2-week free trial from Oct 31st
✓ Full live sessions with the project lead
✓ Full recordings, unlimited access
✓ Access to Discussion Groups for Q&A
✓ Access to Case Study interview questions
✓ Access to behavioural interview questions
✓ Access to the private community with 1,000+ professionals
✓ 2 monthly instalments
FAQ
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Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.
In addition, for top performers, we also sponsor a freelancer Work Experience added to your resume. We all understand how important it is to land a job.
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In order to become one of the top performers, you will need to complete the program with high quality. Also, the mentors will put forward challenges. You will need to complete the challenge, record a video of how you tackle them, and submit for review. Our professional committee will determine the top performer list.
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An industry-level experience designed to equip you with skills that are directly transferable to the workspace
Top performers will get 3 guaranteed job referrals from top financial companies and banks.
Top performers will be able to add Freelancer Work Experience to their resume, Brave Career sponsors all types of reference check
Join our talent program, where we will proactively promote your profile to hiring managers and employers.
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Attend weekly online sessions with the mentors to learn everything you need to complete the program (most likely during weekday evenings)
Dedicate 5-10 hours per week to complete the challenges.
Discuss with peers and the mentors within the project discussion group
Submit your final work for review
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The goal of the project module is to up-skill and enhance profiles. It’s the prerequisite for landing a good offer. The career module aims to prepare for interviews and landing offers, which can not happen without solid project experiences.
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Yes, our career mentees enjoy a 20% off for most of the projects we offer.
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Yes, you will get a discounted price on the program and can skip the assessment step.
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The total cost of the programs will depend on the scope and length, anywhere between USD 400-1200.
We understand it is a significant investment. But out of the investment, 93% of project alumni have already landed a job in a related field, with an average salary above $75k.
To support your career growth, we provide 15% off for anyone without a full-time job.
If you are selected as one of the top performers, we are also more than happy to refund you $1-300 as a reward.