8-Week live sessions

*Industry Project

Become a Brand Digital Marketing Specialist

Master Lead Generation and Customer Journey Mapping. Learn to engage customers, measure success, and create impactful marketing strategies in this industry-level project.

⏰ Start on January 30th + 2 week free trial

💰 Pay after getting hired option available

Top Performers Get Job Referrals:

Gain Work-Level Experience in 8 Weeks

Master the entire marketing funnel in 8 weeks, from customer journey mapping to funnel optimization. The experience you gain here will be 100% transferrable to real work.

  • Hard skills: various digital platforms and their lead generation capabilities, CRO (Conversion Rate Optimization), marketing automation, Customer Journey Mapping & sales enablement

  • Soft skills: analytical thinking, problem-solving, creativity, presentation

  • Tools: Salesforce

  • Begin your journey into digital marketing by exploring the core elements of lead generation. Uncover why generating leads is essential to business growth and how it sets the stage for long-term customer relationships. We’ll discuss the marketing funnel, strategic marketing vs. tactical advertising, and the role of lead generation in building a sustainable brand.

  • Dive into the intricacies of the customer journey. This week, we’ll map out how potential customers interact with your brand across various touchpoints, and how to engage them strategically at each stage of their buying process.

  • This week, we’ll differentiate between B2B and B2C marketing environments, focusing on the specific tactics and strategies that work best for each audience. Discover how to adapt your lead generation approach to meet the unique demands of these distinct markets.

  • Understand how CRM systems are vital tools for lead management. This week, we’ll explore how to track leads, manage interactions, and use data to cultivate meaningful relationships that drive conversions and customer loyalty.

  • This week, we’ll focus on the power of marketing automation to increase efficiency. You’ll learn how automation can nurture leads at scale, streamline marketing tasks, and improve coordination between marketing and sales teams.

  • Learn how to measure the effectiveness of your lead generation efforts. This week, we’ll define the key performance indicators that matter most, and explore how to track, analyze, and optimize campaigns for continuous improvement.

  • Effective demand generation is a team effort. This week, we’ll dive into how marketing, sales, and product teams work together to generate leads, nurture prospects, and ensure a seamless customer experience from first interaction to conversion.

  • In our final week, you’ll bring together all the knowledge you’ve gained to craft a full-scale marketing strategy. You’ll apply what you’ve learned about lead generation, customer journeys, automation, and cross-functional collaboration to build a strategy that delivers results.

Limited Time: 2-Week Free Trial from Jan 30th

Real-World Experience

  • Gain practical skills, such as customer journey mapping, CRM, and marketing automation

  • Deliver marketing solutions for a real business.

Gain Holistic Marketing Skills

  • Develops a well-rounded marketing mindset

  • Understand the full marketing funnel—from demand gen to lead nurturing and conversion into customers

Get a Job-Ready Portfolio

  • Acquire a demoable portfolio piece - a complete, data-backed marketing strategy that showcases the ability to strategize, execute, and measure success.

  • Prove that you have work-level experience in front of hiring managers.

Learn From the Best

"This project is more than a course, it's a hands-on journey where you’ll build real-world marketing strategies, learn to engage customers, and leave with skills that make you immediately impactful in your career."

Lead Mentor: Cheryl

Manager, Demand Gen @Top Healthcare Provider

The more you achieve, the more we invest:

Exclusive Employer Resources for Top Performers

  • Each project is designed to be challenging - not everyone can finish it. If you finish the weekly exercise and deliver the final solutions on time, you can add a Fellowship experience to your resume and Linkedin, e.g Data Science Fellow, BraveCareer

    Since all our projects are live, both Brave and the project lead (the mentor) know you well, we would be happy to support any reference check request later.

  • Get internal job referrals from selected companies in your target industry. Redeem anytime when you need.

    *Please be aware this IS NOT JOB PLACEMENT

  • You’ll join our top talent pool. Brave will promote your profile directly to top companies, ensuring you get the attention it deserves.

  • Any commission we receive from your placement will go toward offsetting your income-share fees. For example, if you have a 5% income-share agreement and we receive a 5% commission from the employer, your remaining cost would be $0.

You’ve already excelled. Now, let us make your job hunting smoother. (How to be a Top Performer)

Enroll Today for Free, Select Payment Plan Later

Pay via Income Share

5% of 1st-Year Salary

$0 before you land a job

✓ Full live sessions with the project lead

✓ 8-week resume & interview workshop

✓ Full recordings, unlimited access

✓ Access to Discussion Groups for Q&A

✓ Access to Case Study interview questions

✓ Access to behavioural interview questions

✓ Access to the private community with 1,000+ professionals

✓ Networking support

✓ Pay Only After You Find a Job

✓ 12 monthly installments

How it works

Pay Upfront

USD 798

2-week free trial from Jan 30

✓ Full live sessions with the project lead

✓ 8-week resume & interview workshop

✓ Full recordings, unlimited access

✓ Access to Discussion Groups for Q&A

✓ Access to Case Study interview questions

✓ Access to behavioural interview questions

✓ Access to the private community with 1,000+ professionals

✓ 2 monthly installments

FAQ

  • Unlike the other course projects or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our projects are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

    In addition, for top performers, we also sponsor a freelancer Work Experience added to your resume. We all understand how important it is to land a job.

  • In order to become one of the top performers, you will need to complete the project with high quality. Also, the project lead will put forward challenges. You will need to complete the challenge, record a video of how you tackle them, and submit for review. Our professional committee will determine the top performer list.

  • An industry-level experience designed to equip you with skills that are directly transferable to the workspace

    Top performers will get 3 guaranteed job referrals from top healthcare companies

    Top performers will be able to add Freelancer Work Experience to their resume, Brave Career sponsors all types of reference check

    Join our talent program, where we will proactively promote your profile to hiring managers and employers.

  • Attend weekly online sessions with the project lead to learn everything you need to complete the project (most likely during weekday evenings)

    Dedicate 5-10 hours per week to complete the challenges.

    Discuss with peers and the project lead within the project discussion group

    Submit your final work for review

  • The goal of the project module is to up-skill and enhance profiles. It’s the prerequisite for landing a good offer. The career module aims to prepare for interviews and landing offers, which can not happen without solid project experiences.

  • Yes, our career mentees enjoy a 20% off for most of the projects we offer.

  • Yes, you will get a discounted price on the project and could skip the assessment step.

  • The total cost of the project will depend on the scope and length, anywhere between USD 400-1200.

    We understand it is a significant investment. But out of the investment, 93% of project alumni have already landed a job in a related field, with an average salary above $65k.

    To support your career growth, we provide 15% off for anyone without a full-time job.

    If you are selected as one of the top performers, we are also more than happy to refund you $2-300 as a reward.